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Here's a two-sentence description for the episode: Cole Taylor shares his transformative journey from being overweight to becoming an ultra-fit entrepreneur, discussing how he turned personal challenges into opportunities for growth and built a 50,000-client health optimization business. Through a holistic approach focusing on mindset, nutrition, and performance, Cole emphasizes the importance of choosing your hard, becoming the person you want to be, and using life's struggles as fuel for personal and professional success.